Video Shopping Base (VSB)

The Strength of Video Marketing Production

Video marketing is a marketing tool with many excellent benefits. Let’s find out what advantages video marketing has compared to other tools:

Video marketing attracts more attention.

Because videos tend to appear more often than content pages. Therefore, if this point is leveraged, the probability of your website appearing at the top of Google will be higher, attracting more traffic.

Videos are easily shareable thanks to social networks

Videos with good content will easily attract attention. Through the sharing tools of large, widely-used social networks like Facebook, Instagram, etc., your video marketing will reach more people.

Video marketing helps increase the actual customer conversion rate

Research shows that using news videos is much more effective than news that uses only text. Furthermore, using video marketing builds a very good initial customer perception, helping to increase the customer conversion rate for the business.

Video marketing helps reduce many advertising costs

Using video marketing through large communication tools like Facebook, Instagram, etc., helps save a significant amount of money spent on marketing.

The Hottest Forms of Video Marketing Today

With the development of digital technology, many social networking platforms have emerged. Therefore, the forms of video marketing are also much more diverse. To achieve efficiency in brand promotion, businesses should choose a suitable format.

Brand Video

Businesses implementing large-scale campaigns often use Brand Video. Producing marketing videos for this campaign helps customers better understand the brand’s information.

Through this, the business will provide viewers with its history, mission, culture, or future vision. Viewers will have the most general overview of the brand’s information. The information is conveyed vividly and is easily accessible to the right target audience.

Explainer Video

Explainer Video is understood as videos focused on explaining a topic or issue. These videos are often part of large-scale video marketing production campaigns. After a business provides information in a brand video, an Explainer Video will be needed.

This video format focuses on usage instructions and providing product features. Additionally, it will provide the outstanding characteristics that the product brings to the consumer.

Explainer Videos help businesses reach the right target customers who have a consumption need. Customers will also easily filter and choose products or brands that meet their needs.

Event Video

Event Video is a type of video that records an event for the business to keep memories and convey the company culture. Event Videos will highlight the special features of the company or business to viewers. This is a way to present a good image to consumers, helping to build credibility, trustworthiness, and encouraging customers to be more interested in the business’s products and services.

Live Video

Live, or live streaming, is a new feature that has emerged in recent years. Almost all social media platforms like Facebook, Instagram, TikTok, etc., support this feature. This live video format achieves much higher interaction than other video formats.

However, producing marketing videos in the live streaming format requires extensive preparation. Businesses need to prepare the script, the content, and the products that will appear in the live stream. This will showcase the business’s creativity, creating a more authentic feel compared to a pre-recorded broadcast.

Education Video and How-to Video

Education Video and How-to Video are quite similar in content creation and intended purpose. Both aim to share how to use a certain product or service.

How-to Videos are more diverse in content creation. Information on how to use the product most effectively can be integrated, making the product more useful and meeting the needs of a wider range of consumers.

Interview Video

Interview videos with experts, KOLs, or Influencers are also a form of video that brings practical value to viewers. They provide real experiences and reviews from influential, trustworthy individuals.

To produce marketing videos in this format, thorough preparation of the script and content is necessary. It is essential to select experts, Influencers, or KOLs who have high credibility among the majority of consumers.

There are also many options for producing interview marketing videos. Businesses can produce pre-scripted videos or record live for consumers. Of course, each type has its own pros and cons. Businesses should research carefully to choose the format that suits the criteria and objectives of the campaign.

Steps to Create a Unique Video Marketing Strategy.

When investing in a video marketing strategy, businesses want to know the specific process. Basically, the video production process will include the following 7 steps.

Step 1: Define the Goal

This campaign requires the complete use of video throughout the entire execution process. Therefore, start by defining the desired goal through the video. Will these videos help increase sales? Increase traffic? Or are they meant to increase market recognition?

Each goal will have a separate development direction, helping to achieve the best results in video marketing production. So, start by defining the correct goal to execute the following steps better.

Step 2: Define the Audience

The next factor that contributes to an effective video marketing strategy is defining the audience. You need to answer the following questions:

• Which audience should the product/service target? Which audience should the video target?
• What are the viewing preferences and habits of that audience?
• What type of video content will this audience be interested in?
• What should the video length be to be suitable for that audience?
• Which social media platform does that audience frequently use for more effective promotion?

By answering these questions, you will be able to determine the appropriate audience for video marketing production.

Step 3: Develop the Script

After defining the goal and the audience, proceed to script development. The script needs to ensure it contains emotional elements to easily resonate with viewers. It could be a humorous video or follow a touching story arc.

The video script must closely adhere to the set goals and be suitable for the intended audience. The general structure of the video also needs to be simple, easy to grasp, and easy to understand to easily generate interaction.

Step 4: Determine the Shots

To execute a marketing campaign well through video, quality shots are necessary. To produce effective marketing videos, three criteria must be met:

• Highlight the brand: This is a strategy to promote the business’s brand. Therefore, the first factor must highlight the image of the business and the brand you want to promote.
• A meaningful story: The story in the video needs to carry some kind of meaningful message. Attention must be paid to the location, setup, people, and situations that will occur in the video.
• Entertainment value: To create viewer interest, consider incorporating an element of entertainment into the videos.

Step 5: Prepare Equipment and Props for Filming and Editing

For successful video marketing production, filming tools and equipment are very important. It is necessary to identify the items and equipment to be used so that there are no major problems during the filming process.

In addition, prepare software to support the post-production and editing phase after filming is complete.

Step 6: Begin the Video Execution Process

Whether it is a large or small-scale strategy, video marketing production must be carried out according to the correct process. Accordingly, there will be 3 positions responsible for 3 main stages:

• Project Manager/Overall Project Lead: The person responsible for planning the strategy execution. Supervising and monitoring the entire process from goal definition to the final evaluation step.
• Video Marketing Production: Includes the filming and editing stages.
• Publishing and Promotion: This step involves launching the video marketing to the market and reaching users. A team will be responsible for optimizing the video on search channels to increase viewer interaction.

Step 7: Monitor the Strategy and Evaluate

After publishing and promoting the video, it is necessary to monitor the effectiveness of this strategy. Does it meet the criteria of attracting the right audience and achieving the right goals? Furthermore, the video’s effectiveness must be evaluated within specific periods: daily, weekly, and monthly throughout the strategy.

Formula for Creating Engaging Advertising Videos

The GREAT formula is a popular and engaging advertising video creation formula adopted by many content creators.

G – Grab attention:

Within the first 30 seconds, you need to capture the viewer’s attention so they continue watching the video. Use three basic elements:

• Visual hook: Eye-catching images at the start of the video, which could be a unique scene or an impressive image.
• Verbal hook: An attractive phrase or sound, such as a thought-provoking question or a shocking statement.
• Value hook: Emphasize the value viewers will receive from the video, making them feel it’s worthwhile to continue watching.

R – Relate to viewer:

Connect by showing viewers that you understand them. This can be done by introducing yourself, sharing your role in the industry or field, thereby building trust and closeness. Speak their language and show them that you are addressing issues they genuinely care about.

E – Explain your solution:

Clarify the value of your product or service, emphasizing the unique benefits that only you possess. Present solutions visually and comprehensibly, using specific examples or real-life situations so viewers can easily see that your product meets their needs.

A – Ask for engagement:

Invite viewers to interact with the video by clicking “like,” “subscribe,” or leaving a comment. The important thing is to call to action naturally and gently, making them feel comfortable and invited to participate rather than being pressured.

T – Tell ’em what to do! (Guide them on what to do next)

Don’t let the video end blandly. Clearly instruct viewers on what you want them to do next, such as watching another video, learning more about the product, or performing a specific action. Create excitement so they want to continue exploring your content without feeling disconnected.

Professional Video Marketing Production at WIFIM JSC

Building an effective video marketing strategy requires a process with many stages. This is a factor that causes difficulty for businesses that previously did not have a marketing or filming/editing department. Preparing for video marketing production will also encounter many difficulties and complications.

That is why WIFIM JSC was founded, becoming a new solution for businesses today. WIFIM JSC, with its professional staff, will enthusiastically consult and help your business build an effective strategy.

WIFIM JSC will provide a detailed plan for strategy execution according to the requirements and objectives of the business’s strategy. The entire project will be implemented according to a systematic process, with a young, dynamic, and professional staff.

With WIFIM JSC’s video marketing strategy, we always ensure that we meet the criteria set by the customer. Reports are updated weekly, quarterly, and monthly so customers can easily monitor project progress. With quick turnaround time, specific project plans, and processes. Choosing WIFIM JSC makes video marketing production easier, more cost-effective, and more efficient for your business.

WIFIM Technology Joint Stock Company – WIFIM JSC is a provider of professional and reputable outsourced marketing services. If you are looking for a new solution for an effective video marketing production strategy, please refer to the services that WIFIM JSC is offering.