Zalo Advertising Services | Optimize Budget Effectively

Advertising on the Zalo platform is currently a marketing form used by many businesses. So, how can you run the most effective Zalo ads?

Zalo Ads advertising service price list

What is Zalo Advertising?

Zalo is a free messaging app, made by Vietnamese developers, and has reached over 80 million users. Therefore, advertising on Zalo brings many practical benefits and high efficiency in marketing and sales.

Zalo Ads, like advertising on other platforms such as Facebook, Instagram, aim to get customers to purchase and learn about your services. However, people often follow the traditional method of selling directly on personal Zalo accounts but do not know that Zalo also allows for advertising. You just need to create a Zalo Official Account (referred to as Zalo OA) to be able to run Zalo ads.

Currently, you can directly create 4 forms of Zalo ads:

• Advertise products on Zalo
• Website Advertising
• Zalo Official Account Advertising
• Advertise your shop in the Catalog – stand out

Benefits of Promoting on Zalo

Zalo Ads offer quite a few benefits that are not inferior to those of Facebook, Instagram, or TikTok. WIFIM JSC would like to list a few advantages below:

Increase Potential Customers

When you introduce on Zalo, every time you post a new post, Zalo will continuously notify interested users. Users will see that and come into contact with your products posted every day. Therefore, you don’t need to worry that no one will interact with your post.

Optimize Conversion Diversification

Zalo is a potential market just behind Facebook, Instagram, TikTok. Therefore, when running Ads, the budget will also not be higher than other social networking sites.

If you do not want to pour prices into an overly competitive environment or do not have enough budget, then the Zalo ad market will be suitable to help you cap the maximum budget price.

Less competition will help you reach more potential customers, thereby increasing conversions.

Improve Interaction

When you run Ads.Zalo, your marketing campaign will go through the customer’s phone number. This allows businesses to take better care of consumers, conveniently send them holiday greetings or promotional programs.

Visible Effectiveness

Zalo currently has a user base of over 100 million people, including adults and children, distributed relatively evenly. Not only that, the demand for online shopping is increasingly high due to its convenience. This will help businesses simply connect with users and meet their needs to increase their revenue.

Zalo Advertising Service Deployment Process

Consultation for Clients

Clients will need to provide WIFIM JSC with: products, services, objectives, potential users, and budget. Based on this, WIFIM JSC proceeds to answer to help clients choose suitable advertising packages, appropriate formats, and accurately target users . . . to ensure high advertising effectiveness.

Contract Signing

If clients register for Zalo advertising services, both parties will proceed to sign a contract to ensure transparency and mutual rights and benefits. Clients can refer to the contract, sign, and pay the service fee to the unit.

Advertising Deployment

Clients will provide product information, images, prices, descriptions, and other information. The unit will create introductory content and begin setting up ads for clients based on consultations between the unit and the client.

Optimizing Promotion

Advertising effectiveness will surely be maintained at a high level throughout the advertising campaign period as the unit continuously adjusts and optimizes campaigns. Ensuring that at all times, ads reach the most potential customers, at optimal prices.

Reporting

Reports will be sent to clients every week and month. This ensures transparency in cooperation between users and Zalo advertising fee quotations. Or at any time, if clients request an introduction report, the unit will promptly send Zalo Ads reports to users.

How to Create Ads for Zalo Official Accounts

This method is suitable for those who are new to doing business on Zalo and need to attract attention to their Zalo Official Account.

The content of this type of Zalo Official Account advertisement will include: text, images, and interested buttons. To create a Zalo Official Account ad, you can visit the Zalo Ads page and follow these steps:

Step 1: Set up the advertising campaign

Go to the Create Ad page, select the Campaign Type (here it is Zalo Official Account advertising), and click Start.

Step 2: Name the campaign and select the advertising OA account

Step 3: Target the advertising audience with location, gender, age, platform, and other criteria.

Step 4: Set the advertising budget and cost

Step 5: Prepare advertising content according to requirements

• Advertising campaign name
• Description image (size 1024×533 pixels and file size not exceeding 2MB)
• Caption
• Description
• Additional information

Step 6: Submit for approval and wait for confirmation from Zalo

How to Advertise with Zalo Website

Advertising with Zalo website is a form of advertising to increase traffic to the business or store’s website. The implementation steps of this form are quite similar to the Zalo Official Account advertising method. However, in step 1, select the Campaign Type (will be Website Advertising) and you will enter the link (URL) to the website to be advertised. Zalo advertising with a website will support directing users to the website when they click on your ad.

How to Advertise Posts with Zalo

Advertising posts on Zalo is a form of advertising aimed at reaching more target customers with simple advertising content consisting of text and images. The execution method of this form is similar to the above forms.

Introduction to Zalo Video Advertising

Advertisements will be displayed in video format and appear on Z

alo’s systems. Advertising content includes video, business name, and content. When displayed, you can upload 1 thumbnail image for the video. At the same time, when clicking on the ad, it will direct users to the website and help increase website traffic.

Trustworthy Zalo Advertising Service – WIFIM JSC

+ WIFIM JSC is the top choice of many individuals, companies, and leading goods businesses in Vietnam.

+ The campaigns are implemented by WIFIM JSC’s creative staff.

+ WIFIM JSC has experience in implementing hundreds of multi-platform online marketing projects.

Conclusion

In today’s era, selling through online marketing campaigns for effectiveness is not only about focusing on popular channels like google, facebook, etc.,

We need to diversify sales channels, expand the online marketing ecosystem to maximize reaching potential consumers.

At the same time, it will also help you not to rely too much on a single source, and potential customers with high demand in your field will not be overlooked.

You need to know when to implement seo services, when to use Zalo, when to use google, facebook, etc., all of which you can learn through Agencies while they advise you.

If you are in need of Zalo advertising services, contact WIFIM JSC now for free consultation support!