E-commerce Platform Marketing and Advertising Services

In the context of the rapid growth of e-commerce, online marketplaces have become a key sales channel for many businesses. To fully leverage the potential of these platforms, e-commerce marketing and advertising services play an essential role in increasing customer reach and boosting revenue. These services help businesses promote their products, build brand awareness, and attract target customers through smart advertising strategies.

Pricing Table for E-commerce Marketing Services

Understanding E-commerce Platform Advertising

Advertising on e-commerce platforms is a way for sellers to promote their products, services, or brand through the advertising tools and features provided by the platforms. E-commerce platforms such as Shopee, Lazada, Tiki, Sendo, and TikTok Shop offer a variety of advertising formats, from product ads and homepage ads to promotional campaigns, livestreams, and many other forms.

Advertising on these platforms helps increase product visibility, reach the right target audience, and encourage consumers to take purchasing actions.

Product Search Ads

This is one of the most common forms of advertising on e-commerce platforms. When users search for products, paid ads appear in priority positions, helping the seller’s products get noticed immediately in search results. These ads can include:

• Keyword Ads: Product ads appear when users search for related keywords.
• Featured Product Ads: Products are prioritized for display on category pages or search results pages.

Display Ads

Display ads on e-commerce platforms usually appear as banners, pop-ups, or short videos on homepages, product category pages, and product detail pages. This method helps sellers promote their products to potential customers as they browse the platform.

For example, Shopee and Lazada provide banner ad placements directly on the homepage or popular product categories. These ads easily attract shoppers’ attention.

Livestream Advertising

Livestreaming has become a strong trend in e-commerce. Sellers can promote products directly through live broadcasts on e-commerce platforms. Livestreaming not only introduces products but also provides opportunities for direct interaction with customers, answering questions, and offering real-time promotions.

Shopee, Lazada, and Sendo all provide livestream platforms for sellers. Livestream sessions often come with special discount programs, attracting large audiences and encouraging immediate purchases during the broadcast.

Promotional and Discount Advertising

Promotion and discount campaigns are also highly effective advertising tools on e-commerce platforms. Sellers can run discount campaigns, offer promo codes, or organize sales events to stimulate consumer purchases. These programs can be promoted through:

• Flash Sale Ads: Short-term discount programs that attract customers’ attention at specific times.
• Discount Codes: Promo codes or vouchers that encourage consumers to make immediate purchases.

E-commerce platforms such as Shopee, Lazada, and Tiki all feature promotion notifications, helping sellers’ products get visibility during major discount campaigns.

KOL (Key Opinion Leaders) and Influencer Marketing

An increasingly popular form of advertising on e-commerce platforms is collaborating with KOLs (Key Opinion Leaders) or influencers to promote products. Influencers typically have a large following and a certain level of trust from their community, helping brands quickly reach potential customers.

For example, TikTok Shop, Shopee, and Lazada frequently collaborate with KOLs to run product promotion campaigns during sales events, special promotions, or livestreams.

Creative Feature Ads (Branded Effects, Hashtag Challenges)

E-commerce platforms like TikTok Shop and Shopee allow sellers to create creative advertising campaigns such as branded effects (exclusive brand effects) or hashtag challenges to engage users. These formats not only boost interaction but also create strong viral potential thanks to user-generated content and sharing.

For example, TikTok Shop allows brands to launch hashtag challenges or use branded effects so that users can participate and create content associated with the product.

Advertising on E-commerce Platforms

TikTok Shop Marketing

TikTok Shop is becoming one of the most promising e-commerce platforms, especially among Gen Z and younger audiences. Advertising campaigns on TikTok Shop achieve high engagement thanks to the platform’s entertaining and creative nature. The main advertising formats include:

• In-Feed Ads: In-Feed Ads are advertisements that appear in the “For You” feed on TikTok, where users scroll through videos recommended by TikTok’s algorithm. These ads can include short videos lasting from 5 to 60 seconds and are designed for easy user interaction, such as liking, commenting, or sharing.
• Brand Takeover: Brand Takeover is a type of ad where a brand takes over the entire display space on TikTok when a user opens the app. This ad can be a video or an animated image, immediately capturing the user’s attention.
• Branded Hashtag: Branded hashtag ads allow users to participate in challenges or campaigns created by the brand. This is a powerful way to build a community and encourage users to create content associated with the brand’s products or services.
• TopView Ad: TopView ads are full-screen ads displayed as soon as users open the TikTok app. This format has high engagement and helps brands make a strong first impression.
• Branded Effects: Branded Effects are special effects designed by TikTok for users to use when recording videos. Brands can create filters, effects, or stickers, making it easy for users to create content and increase brand engagement.

Shopee Marketing

Shopee is one of the largest e-commerce platforms in Vietnam and Southeast Asia, offering a variety of advertising campaigns. Shopee’s advertising formats include:

• Product Search Ads: Product search ads help retailers place their products higher in search results. This is an effective way to increase reach and sales, especially when users are actively looking for specific items.
• Shop Search Ads: This type of ad is designed for sellers, allowing their shop to appear at the top of search results when users search for relevant keywords. It helps increase brand visibility and reach the target customers.
• Discovery Ads: Discovery ads help users find new or similar products. Products are displayed as recommendations, special promotions, or “hot” items, attracting buyers’ attention.
• Shopee Live: Shopee Live is a feature that allows retailers to broadcast live, showcase products, and interact with customers. Promotions, discounts, or gifts during livestreams encourage immediate purchases while viewers watch.

Tiki Marketing

Tiki, as one of the long-established e-commerce platforms in Vietnam, has advertising strategies tailored to consumers who value convenience and speed. Tiki’s campaigns mainly focus on practical benefits for shoppers.

• Product Display Ads: Tiki uses visually appealing product ads on its advertising channels, helping products reach potential customers easily.
• Promotions and Discount Ads: Tiki frequently organizes promotional campaigns and discounts, widely advertised to attract consumer attention. Banner ads display offers directly on the website and app.
• Influencer Marketing: Tiki collaborates with well-known KOLs and influencers to increase credibility and appeal for its products, especially during major sales campaigns like holiday seasons.

Lazada Marketing

With strong support from multi-channel media and advertising campaigns, Lazada has developed very flexible advertising tools for sellers. Popular advertising campaigns on Lazada include:

• Featured Product Ads: Lazada allows sellers to advertise their products in prominent positions such as the homepage, categories, or product search pages. This is an effective way to increase product visibility.
• Lazada Sponsored Search: This is an advertising service where, when users search for specific products, paid products appear higher on Lazada’s search result pages.
• In-App Ads: Lazada leverages the power of its mobile app to deliver push notifications and promotions, stimulating consumer purchasing behavior.

Sendo Marketing

Sendo, a major e-commerce platform in Vietnam, provides various advertising solutions to boost seller revenue, especially campaigns tailored to Vietnamese consumers.

• Homepage and Category Ads: Sendo offers direct advertising solutions on homepages and product categories, helping sellers’ products reach customers easily.
• Promotional Product Ads: Discount programs and special offers are promoted through banners on the platform, attracting attention and encouraging immediate purchases.
• Sendo Ads: This service allows sellers to run search advertising campaigns, helping their products appear in strategic positions within Sendo’s search results.

E-Commerce Platform Advertising Deployment Process

Launching an advertising campaign on e-commerce platforms (ECP) requires a rigorous and thorough process to ensure maximum effectiveness. This process not only helps sellers or businesses promote products to the right target audience but also optimizes costs and increases conversion rates. Below is a recommended process for deploying e-commerce platform advertising services:

Project Reception

Project reception is the first step in the e-commerce advertising deployment process. During this phase, all parties involved (the advertising service provider and the business) work together to clearly understand the requirements, campaign objectives, target audience, and other related factors.

Information to be collected includes:

• Campaign Objectives: Increase revenue, enhance brand awareness, or attract potential customers.
• Product Information: Detailed description of the product to be advertised.
• Advertising Budget: Determine the cost allocation for the campaign.
• Target Market: Age, gender, geographic location, and interests of the target audience.

After collecting all necessary information, the deployment team will prepare a detailed campaign plan and outline the next steps.

Product Analysis

Product analysis is a crucial step to identify the strengths and weaknesses of the product and find the most effective advertising approach. This includes understanding the following aspects:

• Key Product Features: What differentiates the product from competitors? What are the outstanding features, functions, and benefits of the product?
• Target Customers: Who are the users of this product? Businesses need to clearly understand their consumer base to set up an appropriate advertising strategy.
• Market Evaluation: How competitive is the market? What strategies do competitors use? What competitive advantages does the product have?

Thorough analysis helps the advertising team determine the right message to convey and the most effective promotion method.

Setup – Advertising Preparation

During this preparation phase, the advertising team will perform the setup for campaigns on the e-commerce platform. Key tasks in this stage include:

• Select Advertising Channels: Choose the appropriate e-commerce platforms (Shopee, Lazada, Tiki, TikTok Shop, Sendo) and suitable ad formats (search ads, display ads, livestream ads, etc.).
• Keyword Selection: For product search ads, select accurate and relevant keywords that match the products.
• Set Budget and Ad Schedule: Plan campaign spending, including daily budget, total budget, and the ad running schedule.
• Create Advertising Content: Prepare ad content including text, images, videos, banners, and messaging to make it attractive and easy to understand.

The outcome of this step is a fully configured advertising campaign ready for deployment.

Campaign Execution and Optimization

After setup, the campaign is launched according to plan. However, this process does not stop at just running the ads; continuous monitoring and optimization are required to achieve the best results. Key tasks in this phase include:

• Monitor Campaign Performance: Track key metrics such as CPC (Cost Per Click), CPM (Cost Per Thousand Impressions), conversion rate, and ROI (Return on Advertising Spend).
• Optimize Ads: Based on monitoring results, the advertising team will make adjustments such as changing keywords, adjusting budgets, refining target audiences, or updating ad content to improve performance.
• A/B Testing: Conduct experiments to identify the most effective ad versions by varying images, headlines, and product display methods.

Regular optimization helps reduce advertising costs and improve conversion rates.

Analysis and Evaluation

After the campaign ends or throughout its duration, analyzing and evaluating results is crucial to determine the effectiveness of the advertising campaign. Metrics to consider include:

• Revenue Impact: Did the ads increase revenue for the business? Is the profit generated proportional to the advertising costs?
• Conversion Rate: Did more consumers show interest and purchase the products after the campaign?
• Brand Awareness: How many users became aware of the business brand through the ads?

Analytics tools on e-commerce platforms help marketing teams evaluate campaign performance in detail.

E-commerce Campaign Marketing Report

Finally, the implementation team will prepare a detailed report on the advertising campaign. This report typically includes:

• Campaign Overview: A general description of the campaign, including objectives, duration, and target audience.
• Detailed Results: Metrics such as impressions, clicks, cost, revenue, conversion rates, and other key indicators.
• Performance Analysis: Evaluation of the campaign’s success compared to initial goals. Any shortcomings should be identified along with suggested solutions for future campaigns.
• Recommendations for Improvement: Based on the analysis, the marketing team will provide recommendations to optimize future campaigns for better results.

Campaign reports not only help businesses assess performance but also provide valuable insights for improving advertising strategies in the future.

Marketing Trends on E-commerce Platforms

1. Personalized Shopping Experience

In the digital era, personalization has become a key factor in e-commerce marketing strategies. By analyzing shopping behavior, search history, and individual preferences, sellers can recommend products that better match each customer. This not only enhances user experience but also increases conversion rates and brand loyalty.

2. Application of AI and Chatbots

Artificial intelligence (AI) and chatbots are increasingly applied to support customers during their shopping journey. From answering queries, suggesting products, to processing orders, AI automates and optimizes service processes. These tools save labor costs while ensuring quick responses and improving customer satisfaction.

3. Livestream Selling

Livestreaming has become a popular trend, especially on e-commerce platforms such as Shopee, Lazada, and TikTok Shop. This format not only allows direct interaction between sellers and customers but also promotes products in a lively and authentic way. Many brands leverage livestreaming to introduce products, offer special promotions, and attract a large number of potential viewers.

4. Omnichannel Marketing

Combining marketing channels such as social media, email marketing, and e-commerce platform advertising allows businesses to reach customers at multiple touchpoints. This creates a seamless shopping journey, from information search to purchase decision. Omnichannel marketing not only enhances promotional effectiveness but also optimizes conversion rates and revenue for businesses.

WIFIM JSC – A Trusted E-commerce Advertising Service Provider

1. Experts in E-commerce Advertising

With a team of experienced professionals and deep understanding of consumer behavior, WIFIM JSC is committed to delivering optimal results for advertising campaigns, helping clients increase sales quickly and effectively.

2. Comprehensive Advertising Solutions

WIFIM JSC offers diverse advertising solutions, from developing marketing strategies and optimizing content to managing budgets and measuring performance. The company focuses not only on enhancing product visibility but also on helping brands stand out among competitors on e-commerce platforms.

3. Application of Advanced Technology

By applying advanced technologies such as Big Data analytics and Artificial Intelligence (AI), WIFIM JSC can accurately target potential customers. This approach not only reduces advertising costs but also increases conversion rates, enabling businesses to achieve their goals efficiently.

4. Trusted Partner for Many Brands

Throughout its operation, WIFIM JSC has become a strategic partner for numerous businesses across various industries. Customer satisfaction is the clearest proof of the credibility and quality of services WIFIM JSC provides. With the motto “Efficiency Creates Value,” WIFIM JSC consistently accompanies businesses on their journey to conquer the e-commerce market.

Frequently Asked Questions about E-commerce Platform Advertising