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Creating the Perfect Corporate Image with Video
Nowadays, creating corporate introduction videos is not just a trend but an essential need in marketing strategy. Through video, businesses can tell their story vividly, create emotional connections with viewers, and enhance brand value.
A professional corporate introduction video can highlight the development history and corporate culture. Or, more specifically, the way a business promotes the products or services its company offers. This helps customers easily visualize the business and create a lasting impression. Furthermore, video also helps increase shareability on social media, expanding reach and attracting more potential customers.
Summary of Corporate Introduction Video Types
When planning to shoot a corporate introduction video, choosing the appropriate video type is crucial. The goal is to ensure the business’s message is accurately conveyed to potential customers. Below are common video types that businesses can choose from:
Overview Introduction Video
An overview introduction video is an essential tool for reflecting a comprehensive picture of the business. This is done by skillfully incorporating elements such as founding history, operational scale, and corporate culture. By using modern filmmaking techniques and high-quality visuals, it helps build emotion and connection with viewers. Moreover, this video format also helps them better understand the mission, vision, and core values that the business pursues.
Product/Service Introduction Video
A product/service introduction video is a visual and vivid presentation format. From there, it provides deep insight into the products and services the business offers. These videos often use in-depth filming and editing techniques to emphasize the features, benefits, and applications of the product/service. Additionally, when creating this type of corporate introduction video, it should be built with a tight script, conveying the message clearly and attractively.
Factory, Workshop Introduction Video
Producing a factory or workshop introduction video helps businesses transparentize the production process and enhance customer trust. This video typically includes visual footage of the facilities, production process, and the business’s quality standards. They often utilize creative camera angles and graphic elements, allowing the video to vividly and engagingly recreate the production process.
Office Introduction Video
An office introduction video is an effective means of showcasing the workspace and cultural environment at the business’s workplace. Through this footage, viewers can sense the working atmosphere, creativity, and cooperative spirit among the staff. Elements such as architecture, modern equipment, and community activities are also skillfully integrated. This serves to create a vivid picture of the business.
Staff/Team Introduction Video
These corporate introduction videos often include short interviews, candid moments, and personal stories of employees. This creates a friendly and approachable atmosphere when customers and partners watch them. Featuring the staff in the video implicitly helps the audience better understand the business’s values. Subsequently, the business demonstrates its highly specialized human resources, thereby increasing trust and connection with customers.
Corporate Video Production Process at WIFIM JSC
At WIFIM JSC, we provide corporate introduction video filming services with a professional process. This ensures a high-quality final product that meets all customer needs.
Depending on the service package, WIFIM JSC will have different service details. This process includes the following steps:
Consultation + Concept Development for the Business (Analysis & Evaluation)
In this phase, we conduct a thorough analysis of the content strategy. This ranges from researching and evaluating video keywords to analyzing competitor videos. This process helps identify outstanding aspects and create a unique video concept.
Our team of experts will work closely with customers to develop creative ideas. This ensures the video is not only engaging but also highly effective in conveying the message to the target audience.
Pre-Production
The pre-production step is the essential preparation phase for the corporate introduction video production process. We determine the title, main message for each video, and create a detailed video outline. Following that, we proceed to script development with content conveyed logically and coherently. From this, the production team can meticulously plan the on-site execution. For example, selecting and contacting suitable actors, KOCs, KOLs, and Influencers to increase the video’s appeal. Additionally, we create storyboard plans and shooting schedules, as well as scouting ideal locations for each scene.
Filming
The filming phase is the step where pre-planned creative ideas are brought to life. At WIFIM JSC, we are capable of shooting on location or in a studio, depending on the customer’s requirements. Professional actors and MCs are carefully selected to ensure the best performance.
In addition, we use advanced lighting and sound equipment, combined with a systematic filming process. This is aimed at creating the highest quality shots, correctly conveying the video’s emotions and message.
Post-Production
The post-production phase is where rough ideas transform into artistically complete corporate introduction video works. This process includes creating video intros and outros, designing thumbnails and graphic bumpers to generate attraction. Furthermore, we also use effects and overlay text to increase the video’s vividness. Simultaneously, we add basic voiceovers (such as AI-generated voices or other sources) and MC voice dubbing to enhance the viewer experience.
Video Publishing
The completed video will be published in a format suitable for the platforms the business desires, such as websites, social media, or internal communication channels. We ensure the video meets high technical standards and is easily shareable across different platforms.
After product completion, we will carry out the video publishing process according to the specific standards of each platform. More specifically, the business will request the platforms they desire, such as websites, social media, or internal communication channels.
Work Report
Finally, we will proceed to specifically report on the corporate introduction video production work to the customer. This includes analysis and proposing improvements for future projects. Concurrently, we evaluate the effectiveness of the work performed to ensure that all efforts yield the highest results for the business.
Elevating Corporate Introduction Videos at WIFIM JSC
At **WIFIM JSC**, we are proud to be a leading provider in the field of corporate introduction video production. With many years of industry experience, we always focus on creating value for businesses, elevating their brand. Specifically, this is achieved through inspiring storytelling and high-quality visuals.
What sets WIFIM JSC apart is our team of experienced personnel in media and video production. Furthermore, this is combined with investment in modern filming and post-production equipment, meeting all standards for visual and audio quality.
We understand that every business has its own unique needs and goals when producing introduction videos. Therefore, our production process is always personalized to align with the brand direction and the message the customer wishes to convey.
