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Brand identity design service

The brand identity design service will help businesses systematically build the image, identity, and value message of a brand. Unify the brand identity from the main color, logo, publications, banners, business cards, etc. With an extremely reasonable cost, the business will own professional designs that stand out in a highly competitive market.

Brand Identity Design Price List

Logo Modification based on Sample
500.000đ
Design Concepts 1
Number of Revisions 3
Execution Time (days) 7
Alternative Collateral Options
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Single Design Collateral
500.000đ
Design Concepts 1
Number of Revisions 3
Execution Time (days) 5
Alternative Collateral Options
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Custom Logo Design
2.500.000đ
Design Concepts 2
Number of Revisions 3
Execution Time (days) 14
Alternative Collateral Options
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Full Starter Design Package
5.500.000đ
Design Concepts 2
Number of Revisions 3
Execution Time (days) 7
Alternative Collateral Options Optional
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Full Pro Design Package
8.000.000đ
Design Concepts 2
Number of Revisions 3
Execution Time (days) 14
Alternative Collateral Options Brochure (Bi-fold)

New Logo

Product Frame

Packaging

Packaging adjustment / Or Sticker Label

Uniform, etc.
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Full Enterprise Design Package
12.000.000đ
Design Concepts 3
Number of Revisions 3
Execution Time (days) 20
Alternative Collateral Options
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Item Description Cost Design
Concepts		 Number of
Revisions		 Execution Time (days) Alternative Collateral Options
Logo Modification based on Sample Existing logo sample 500.000 1 3 7
Single Design Collateral Business Card / Voucher / Standee,… 500.000 1 3 5
Custom Logo Design Custom logo design as requested 2.500.000 2 3 14
Full Starter Design Package Custom logo design as requested
Simple logo intro video
Image Frame
Business Card
Price List
Banner		 5.500.000 2 3 7 Brochure ( Bi-fold )
New Logo
Product Frame
Packaging ( Silkworm Powder)
Packaging adjustment / Or Sticker Label ( Serum)
Uniform,…etc.
Full Pro Design Package Custom logo design as requested
Standard logo intro video
Uniform design
Voucher
Business Card
Bag Template
Price List
Standee
2-page leaflet design
Envelope design
Folder design		 8.000.000 2 3 14 Brochure ( Bi-fold )
New Logo
Product Frame
Packaging
Packaging adjustment / Or Sticker Label
Uniform,…etc.
Full Enterprise Design Package Custom logo design as requested
Standard logo intro video
Uniform design
Voucher
Business Card
Bag Template
Price List
2-page leaflet design
Envelope design
Folder design
Banner
Standee
5-page company profile design		 12.000.000 3 3 20
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Note: Some other requests can be flexibly exchanged for similar collateral. requests outside the package will be subject to agreement.

Completed Projects

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With many years of experience, WIFIM will help you own the most professional, creative, and high-class brand identity. We will create a bridge to bring your brand closer to customers, laying a solid foundation for the development of your business.

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Why Do Businesses Need to Own a Brand Identity System?

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The brand identity will help customers remember and recognize your brand image. It helps bring users feelings such as: good quality, beautiful designs, professionalism, corporate personality, and class…

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Owning a professional brand identity will increasingly enhance the brand value through an increase in customer awareness, understanding, and loyalty towards the business, making the brand value develop sustainably.

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If a business has a good brand identity system, marketing strategies will be implemented more easily. Marketing activities use the brand identity system as a foundational raw material, which will be creatively transformed to become unique and more easily resonate with people.

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Brand identity design helps businesses create a better competitive advantage, making it easier to persuade both partners and customers.

Brand Identity Solutions for Customers

What is a brand identity? When should a business start designing to own a unique brand identity? And which identity set is suitable for the current situation and development strategy of the business? We will help you answer these questions now.

Your company or business already has its own name, logo, and certain brand collateral, but you are not truly satisfied with it. Your brand needs to change, needs to be more breakthrough, but you haven’t found the best solution due to low investment costs or perhaps the original design files have been lost… With our experience in consulting and executing projects, WIFIM will help you eliminate this worry.

At this stage, your company or business does not yet have many imprints in the minds of customers. Therefore, unique characteristics regarding the name, color, and logo will help customers remember the brand better upon initial contact. An impressive logo, a unique slogan, or professionally designed business cards and vouchers are the best touchpoints to achieve customer satisfaction.

For Stable Businesses with over One Year of Experience: At this point, your company has achieved a certain imprint through the products and services provided; customers remember the name and may recall the logo and distinctive features of the brand. What you should do now is position the brand to become more refined and professional. The consistency and distinctive features of a Pro brand identity set will help customers feel satisfied and more confident when choosing the brand to accompany them.

For Large Businesses with a Competitive Position in the Market: For the brand to continuously grow and contribute value to the business’s success, the elements of differentiation, consistency, and brand coverage are key factors. Therefore, the brand identity set requires professionalization in all aspects and across all platforms. A luxurious and high-quality brand identity set will help the business increase its “identity” in the market, attract potential customers, and build and maintain the brand’s vitality in the best way possible.

Brand Identity Design Process – WIFIM

Research and Analysis

For the identity set to fully portray the brand’s portrait, right from the initial step, the research and analysis of the brand must involve close coordination between the brand identity design unit and the client.

The brand’s internal team needs to unify the information and design requirements regarding the logo, colors, images, etc., and the brand itself must clearly understand and articulate its products, services, and operating principles to the designer. Typically, before proceeding with brand identity design, you need to provide a request form, which includes questions for the business to answer and a list of the specific items characteristic of that business.

These questions will focus on internal queries, questions about potential customers, and competitors. A thorough self-analysis by the business—along with research on customers and competitors in the same field, industry, and segment—will help the brand identity designer find the right orientation, solution, and generate ideas that match the business’s requirements.

Creative Orientation

After research and analysis and obtaining overall information about the brand, the next step is to consult on colors, characteristics, and identifying features that align with the business’s development strategy.

This step shapes the creative direction, establishes the brand’s core values, and proposes unique design ideas. The brand identity designer must present at least 3 different ideas—from visuals to messages—revolving around the campaign and communicate those ideas to the client.

Idea Sketching and Drafting

The design team will help the client re-orient the ideas, determine the important elements required in the identity set to emphasize the brand’s differentiation from existing brands. Following this, the idea for the brand identity set will be sketched out based on the directions and research.

In this stage, the brand identity designer will roughly establish the key points such as:

– The value the brand design brings to customers

– Attributes related to the brand, such as: Logo, name, color, layout, etc.

– Different competitive advantages, specifically what stands out in the product/service, features, superior benefits, etc.

Next, the design process sequence needs to be determined by identifying the core and supplementary components in the brand identity set. This step is a quick one to sketch out ideas, define, and orient the detailed design execution. Once finalized with the client, you need to detail the design, creating a realistic design that aligns with the initial goals set forth.

Overall Identity Set Design

Once the idea has been sketched out, you need to design the overall brand identity set in the following order:

– Brand Name: Choose a brand name with unique meaning; careful selection is needed so the brand name is easy to read, easy to remember, and does not overlap with other brands.

– Slogan/Tagline: The Slogan needs to be designed to be concise, succinct, and make a strong impression on customers, as this motto will accompany the brand throughout its building and development process. Therefore, the Slogan must be polished and suitable for future trends.

– Brand Logo: Achieving an impressive logo is never easy; the designer needs time to invest intellectual effort and find related images, color palettes, fonts, color coordination, and draft sketches. However, it must fully meet the requirements for a complete logo, needing to align with market tastes and novelty to ensure sustainable existence in the market.

Presentation and Revision of the Identity Set upon Request

To ensure the brand identity design set is used accurately, the design unit will proceed with the presentation and revisions according to the business’s requirements. After the design set is finalized, a specific user manual will be created detailing how to use each internal identity component.

Typically, it will include information related to the brand such as:

– Formation history, strategic vision, mission, and core values of the business

– The logo and points of attention, such as when to use it, when not to use it, or how to set the size and adjust the color of the logo when used on collateral for the best fit.

– Colors and Fonts: The approved colors and fonts for use

– Imagery: Details on the appropriate imagery to use for the brand to maintain consistency with the brand identity design.

– Internal information documents, required advertising forms, and identity through activities on mass media.

Finalization, Packaging, and Handover

The final step is to finalize and hand over the project, design files, and print-ready files to the business. Additionally, the design department may accompany the business during the use of the brand identity design to support content modifications and adjustments as requested by the business.

Upon completion, the business is entitled to use all images, designs, logos, posters, banners, and other related collateral. Especially, to avoid issues related to idea plagiarism from competitors, as well as to protect its brand, the business needs to carry out the trademark protection registration process at the National Office of Intellectual Property. This registration also demonstrates the credibility and professionalism of the business in its operations.

What Does a Brand Identity System Include?

The important components that a business must have in brand identity design include:

– Complete Brand Identity Design based on Logo and Color: These are the two fundamental factors for creating a first impression on customers. Although they may not fully illustrate the specific image of a business, customers can still recognize the company’s distinctive colors.

– Office Brand Identity Design: Business cards, employee ID cards, invoices, envelopes, employee uniforms, email signatures, stamps, etc.

– Outdoor Brand Identity Set: With beautiful and unique designs, this set creates an impression on customers outside the company’s premises. This identity contributes to brand promotion and image building for the company, including: Banners, signboards, billboards, company symbols, signs in front of the company office, etc.

– Brand Identity Design on Social Media: This identity set aims to bring the company’s image and brand to customers in the most natural and close manner. For example: Profile pictures, cover photos, profile images, etc., across social media platforms.

– Visual Content: The content and imagery must be consistent, including how they are edited and sized, to be synchronized across platforms like Facebook, Instagram, Twitter, Youtube, etc.

– Website Graphics: Your website is the place where your brand identity is most fully expressed, including: Banners, headers, links, images on each category, font colors, etc.

– Marketing Brand Identity Design: Consistency in color and design style for brochures, flyers, landing pages, catalogs, advertising videos, banners, email marketing, etc.

– Product Brand Identity Set: This brand identity system helps customers avoid fake or low-quality goods through packaging, stamps/labels, warranty cards, user manuals, etc.

– Brand Identity in Decoration: Reception backdrop, office decoration, furniture, office space, etc.

Brand Identity Design Services at WIFIM

As a brand identity design company with optimized costs in Ho Chi Minh City, WIFIM has a professional and creative brand identity system design team, along with brand consulting experts with many years of experience who have successfully consulted, built, and developed brands for many large and small businesses.

At WIFIM, we have experience in creating images, bringing unique cultural identity to each business, and building long-term and sustainable development strategies for businesses starting at any different stage. Furthermore, we commit to product quality, ensure high protection (intellectual property), execute strictly according to the proposed timeline, and are capable of meeting urgent client needs.

Our company is always eager to explore, discover, and cultivate many new breakthrough ideas aligned with current market trends, aiming to design a brand identity set that is unique, professional, and oriented towards international stature, attracting many potential customers for the business.

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Share the problems your business is facing, and WIFIM will help you solve them in the best way possible.